HealthyGrid - Prevent cavities for up to 6 months, without Xylitol!

# HealthyGrid
## Prevent cavities for up to 6 months, without Xylitol!

### Founder
Andrew Clapp (Director Head of Product)

### Period
Aug 2012 - Sep 2016

### Status
PRODUCT LIVE

### Description
Founded in 2013 as a subsidiary of Moda Health, HealthyGrid leveraged emerging technology to reach individuals in need of dental care with Direct-to-Consumer products and services.

### Full Story
Led product development for Loloz, a revolutionary all-natural lollipop and lozenge that can actually kill 99.9% of the bacteria in your mouth known to cause cavities and bad breath, for 3-6 months at a time! Our active ingredient is Cavibloc, an exclusively formulated, patent-pending extract from licorice root. The first paper published about this amazing natural remedy was in 2006 in the Journal of Natural Products. Licorice root has been a trusted remedy in traditional Chinese medicine for thousands of years. Now, modern science confirms its benefits for supporting the health of your teeth. This extract is so effective, it's been hailed by Dr. Wenyuan Shi on Good Morning America as 'The secret to beating tooth decay.'

### Problem Solved
Given that 79% of kids today are going to have a cavity, an effective way to remove the bacteria that causes cavities has been long overdue. Traditional dental care is reactive rather than preventive, and getting children to maintain oral hygiene is a constant struggle for parents. Xylitol-based products require multiple daily uses, every single day, to be effective.

### Solution
A candy that fights cavities using patented Cavibloc technology from licorice root. Unlike xylitol products requiring daily use, Loloz provides 3-6 months of protection from just a 10-day treatment: two lollipops per day for 10 consecutive days, 2-4 times per year. Making preventive dental care enjoyable for children and convenient for parents.

### Challenges Addressed
- 79% of kids will develop a cavity - effective prevention was long overdue
- Traditional dental care is reactive rather than preventive
- Getting children to maintain oral hygiene is a constant struggle for parents
- Xylitol-based alternatives require daily use to be effective
- Healthcare products require extensive clinical validation for market credibility
- D2C and B2B2C channels require completely different marketing strategies

### Outcomes & Impact
- Achieved 40% year-over-year revenue growth across product lines
- Reduced operational costs by $200,000 annually through process optimization
- Clinical study conducted at Oregon Health & Science University validating effectiveness
- Featured on Good Morning America as 'The secret to beating tooth decay'
- Built network of holistic dental practitioners recommending products
- Products available on Amazon with positive customer reviews
- Proved that preventive dental care can be delivered through enjoyable formats

### Key Achievements
- Directed P&L operations, product design, marketing, branding, and e-commerce for dentaloptimizer.com
- Launched Loloz cavity-fighting lollipops and lozenges with Cavibloc technology
- Reduced operational costs by $200,000 annually through process optimization
- Achieved 40% year-over-year revenue growth across product lines
- Featured on Good Morning America by Dr. Wenyuan Shi as 'The secret to beating tooth decay'
- Clinical study conducted at Oregon Health & Science University validating effectiveness
- Built network of holistic dental practitioners recommending products

### Features
- Cavibloc - exclusively formulated, patent-pending licorice root extract
- Kills 99.9% of cavity and bad breath-causing bacteria
- 10-day treatment cycle provides 3-6 months of protection
- All-natural, sugar-free formula - no Xylitol
- Kid-friendly lollipop format (allow to dissolve for 5 minutes)
- Adult-friendly lozenge format for sustained exposure
- Available on Amazon and direct from loloz.com

### Tech Stack
Salesforce, Magento, AWS, Tableau, Marketo, Shopify

### Metrics
- 99.9% Bacteria Killed
- 3-6 months Protection Duration
- 10 days Treatment Days

### Key Lessons
- Healthcare products require extensive clinical validation for credibility
- D2C and B2B2C channels require different marketing strategies
- Partner with practitioners who believe in your mission - holistic dentists became advocates
- Scientific backing (UCLA, OHSU studies) provides critical market differentiation

### Press Coverage
- OHSU Conducts Study on Loloz with Cavibloc (PRNewswire)
- You Should Know feature (Dental Town Magazine)
- Loloz Feature (Apex 360 Dental Trade Magazine)
- Good Morning America Feature (ABC News)