HealthyGrid - Preventive dental care through innovative products

# HealthyGrid
## Preventive dental care through innovative products

### Founder
Andrew Clapp (Director Head of Product)

### Period
Aug 2012 - Sep 2016

### Status
PRODUCT LIVE

### Description
Founded in 2013 as a subsidiary of Moda Health, HealthyGrid leveraged emerging technology to reach individuals in need of dental care with Direct-to-Consumer products and services.

### Full Story
Led product development for Loloz, a revolutionary 'cavity-preventing' candy using Cavibloc, a patent-pending licorice-root extract shown in UCLA research to inhibit the three major bacteria causing tooth decay.

### Problem Solved
Traditional dental care is reactive rather than preventive, and getting children to maintain oral hygiene is a constant struggle for parents.

### Solution
A candy that fights cavities using patented Cavibloc technology, making preventive dental care enjoyable for children and convenient for parents.

### Key Achievements
- Directed P&L operations, product design, marketing, branding, and e-commerce for dentaloptimizer.com
- Launched Loloz cavity-fighting lollipops and lozenges with Cavibloc technology
- Reduced operational costs by $200,000 annually through process optimization
- Achieved 40% year-over-year revenue growth across product lines

### Features
- Cavibloc licorice-root extract technology
- 10-day treatment cycle for 3-6 months protection
- All-natural, sugar-free formula
- Kid-friendly lollipop and lozenge formats

### Tech Stack
Salesforce, Magento, AWS, Tableau, Marketo

### Metrics
- 40% YoY Revenue Growth
- $200K Cost Reduction
- 29% Service Cost Cut

### Key Lessons
- Healthcare products require extensive clinical validation for credibility
- D2C and B2B2C channels require different marketing strategies

### Press Coverage
- OHSU Conducts Study on Loloz with Cavibloc (PRNewswire)
- You Should Know feature (Dental Town Magazine)
- Loloz Feature (Apex 360 Dental Trade Magazine)