Andrew Clapp - Digital Marketing Specialist at Eddie Bauer
# Andrew Clapp - Digital Marketing Specialist at Eddie Bauer
## Overview
Built the mobile commerce program from inception to launch for this iconic outdoor brand. Developed business case, gained executive buy-in, and led cross-functional team to deliver the first Eddie Bauer mobile shopping experience.
## Period
Aug 2011 - Aug 2012 | Bellevue, WA
## Key Achievements
- Built mobile commerce program from inception to launch
- Developed first-ever EddieBauer.com mobile shopping experience
- Led cross-functional team of 5 to successful launch
- Increased mobile conversions by 90% year over year
## Skills Used
- Mobile Commerce
- E-commerce
- Digital Marketing
- Affiliate Marketing
- Program Management
## Tools & Technologies
- Google Analytics
- Omniture
- ExactTarget
- Avantlink
- Bazaarvoice
## Metrics
- 90% Conversion Increase
- 5 Team Size
- 4 Channels Launched
## Highlights
- Pioneered mobile-first approach before it was standard
- Created template for future digital initiatives
Built the mobile commerce program from inception to launch for this iconic outdoor brand. Developed business case, gained executive buy-in, and led cross-functional team to deliver the first Eddie Bauer mobile shopping experience.
HIGH SCORES
90%
Conversion Increase
5
Team Size
4
Channels Launched
ACHIEVEMENTS UNLOCKED
Built mobile commerce program from inception to launch
Developed first-ever EddieBauer.com mobile shopping experience
Led cross-functional team of 5 to successful launch
Increased mobile conversions by 90% year over year
POWER-UPS
Mobile CommerceE-commerceDigital MarketingAffiliate MarketingProgram Management
INVENTORY
Google AnalyticsOmnitureExactTargetAvantlinkBazaarvoice
BONUS ROUNDS
Pioneered mobile-first approach before it was standard